Leonie Johnston is an accredited Life Coach & ADHD Coach, based on the South Coast. She needed a brand identity to complement her business and offerings.
The centre of the flower represents the neural pathways of the brain and the unique nature of ADHD. The stem reflects the process of untangling these pathways and finding clarity through the support and strategies offered. The flower also symbolises growth, connecting to the Life Coaching side of the business. The professional, modern typography communicates credibility and accreditation within the field. A clean, structured typeface has been intentionally chosen to balance the loose, flowing form of the flower.
