Little Tile Co (formerly Tile Power Ulladulla) is a well-established tile company based in Ulladulla that has been operating for over 30 years. The company needed a new visual identity system to speak to its extensive product range and services, as well as a timeless identity that represents where it is today and into the future.
The Little Tile Co logo features customised typography, including a tile icon incorporated into the “i” dots and full stop. Soft, curved edges bring warmth and friendliness to the identity, while typographic details, such as the joining of the two “t” characters, add a sense of fun. The simplicity of the design allows the logo to remain clear, distinctive, timeless and versatile across a range of applications and sizes. Inspired by geometric shapes, the supporting graphic brings together various patterns to capture the creativity and variety of tile options found throughout the showroom. Designed to work alongside the logo, it provides a graphic element that can be used throughout the wider brand rollout to add a sense of personality. The visual identity also included supporting typography, colour palette, and accompanying image direction.
